Steel & Form
The home of industrial beauty
Steel & Form is a brand concept developed for an industrial architecture firm known for its bold brutalist designs that seamlessly blend raw strength with refined elegance. The name embodies the firm's mission to unite the power of steel with sophisticated architectural aesthetics, offering a fresh perspective on the potential of industrial design.
Problem vs Solution
The challenge of this project was to create a brand system that harmonized two seemingly opposing concepts: industrial architecture and elegance. The brand needed to exude power and boldness while reflecting the meticulous craftsmanship and sophisticated details of their work. A modern identity for a company rooted in the most traditional material—steel.
We focused on designing a brand that was both simple and refined, blending the boldness of the logo, typography, and compositions with subtle touches of finesse. A muted, timeless color palette and striking photography completed the system, striking the perfect balance between strength and sophistication.
